OUR PROCESS: Marketing Online Video Social Staging Brochures Networking
Every Home Has A Story
Every home has a story. It’s our job to tell the story. Each is unique in its own way, stories shared from the homeowners about how one might enjoy living, playing, working, and relaxing in your home. A detailed description of the home, the neighborhood in which it resides, and information about the local community. Our process starts with your story…
89% of all home buyers start their home search online. How your home looks online is the modern equivalent of Curb Appeal
Of course, not every agent can guarantee this kind of exposure. Our team of expert marketers knows the ins and outs of syndication. We have a strategic partnership with the Zillow Group which includes dozens of top online resources consumers use to search for homes. Sothebysrealty.com features homes for sale all over the world.
Only one real estate brand gives you that feeling. The feeling that you’re in the presence of the world’s best. In 2020 Sotheby’s International Realty broke a new record, reaching $120 billion in global sales volume, and more than 1,000 offices in 72 countries.
Syndication starts with Sotheby’s International Realty worldwide network of agents, sites and online partners.
“People have forgotten how to tell a story. Stories don’t have a middle or an end anymore, they usually have a beginning that never stops beginning”
Your home has a unique story to tell, and Jobson Hawkyard Group partnered with Sotheby’s International Realty offers the opportunity for clients to share this narrative through the media. Our experienced public relations and communications team leverages strategic media relationships for local, national, and international exposure of our most significant properties. Notable listings take center stage in an array of revered publications, capturing a wide audience.
Just a simple expression, a dip in the pool, a stroll through the acreage, movie night from the in-home theatre, a chef’s party from the gourmet kitchen, or a wine tasting from the cellar are stories to be told.
The world’s most extraordinary properties deserve the world’s most extraordinary marketing. With innovative solutions for today’s digital landscape, The Jobson Hawkyard Group| Sotheby’s International Realty reaches consumers via social media, industry-leading mobile applications, high definition video, targeted email, and a state-of-the-art virtual reality platform.
Every Home Has A Story,
We Would Love To Tell Yours...
They are as vast and varied as the world is wide. But they all start with inspiration, and inspiration starts with our surroundings. That’s what home is. Family. Friends. A sense of place. An amazing view. It is all part of what makes a space a home because your home is where you truly live. As a leading real estate agent, I understand that your best life begins with a home that inspires you.
-Kathi Jobson & Tom Hawkyard
The difference between average and extraordinary is found in the details.
Brochures are impactful, full of color and details and loaded with amazing photos showing of your homes interior and exterior excellence. Made of card stock art paper and matched with striking graphics your home is guaranteed to stand out against the crowd.
Ordinary flyers aren’t even guaranteed when listing with others. Your home deserves more. Flyers are cheap, wasteful and often NOT FOUND. Whereas we take the time to create an extraordinary brochure that will be filled with professional photos of the interior and exterior of your home. Each home has a story to be told and through graphic art and photos we strive to share your homes story to the next potential owner(s).
With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic partnerships, social media traffic drivers, and video content publishing. The Jobson Hawkyard Group | Sotheby’s International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, Vanity Fair, and more, due to their international impact and commitment to innovation.
The goal: connect your property with a global consumer. Our strategic global media plan aligns your property with relevant and influential media partners, driving brand awareness and traffic to JobsonHawkyardGroup.com and the SothebysRealty.com websites.
We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram, and Twitter, as well as the Sotheby’s International Realty® YouTube channel, which is ranked the No. 1 real estate channel worldwide. We also combine social media and original content to produce the Extraordinary Living blog, which explores design trends, market research, and luxury lifestyle news — all of which drive traffic to and generate interest in, your property
DYNAMIC BLOG AND SOCIAL MEDIA
Social media is not about posting your home for sale on Facebook. It’s about strategically educating the social audience to buy into what your home’s story is. Demonstrating the love for all the things that makes your homes story so unique.
The essence of social media is knowing your audience and engaging them in something they love…
As Premier Agents partnering with Top Social Media Real Estate sites, understanding the many different platforms is important to understanding the audience and how each delivers a different result. From Instagram, Twitter, LinkedIn, Pinterest, Google+ and Facebook we take each story about your home and present it in a unique and appealing way to attract the most audience. We measure our influence in the thousands each week. We track our results and deliver winning numbers back to you. In today’s competitive environment, social media is a game-changer. It is not uncommon for the buyer to come directly as a result of having found the story of your home online.
Just a few unique ways we thrive in the social world of marketing. Storytelling is the most effective way to reach your buying audience. We must capture the imagination and allow the consumer to vividly see themselves in their new home.
OUR BRANDS STORY
When your home is represented by the Sotheby’s International Realty® brand it benefits from the worldwide recognition and prestige of Sotheby’s name and gains exclusive access to a highly qualified global clientele. See below how the Sotheby’s International Realty brand is successfully connecting homes with buyers worldwide.
Our Brand Story Series, divided into Parts I, II and III, shows how the Sotheby’s International Realty® brand flourished to become a global powerhouse: From London to New York City, to the world. From rare antiques to cutting edge technology. From precious items to an influential voice in home living and cultural expression.
Home... Where your story begins.
As the Sacramento region continues to grow, the Jobson Hawkyard team has grown right along with it. Our hometown team of local market experts cover all six surrounding counties, with over 3 decades of regional knowledge and real estate experience. We are sticklers about providing you with the exceptional client care you deserve. Home transactions are highly personal, and everyone has their own special set of circumstances. At Jobson Hawkyard, we listen, we adapt, we plan and then we execute. Our singular goal is to provide you with a remarkable and positive real estate experience.
As Sotheby’s International Realty agents we offer the most comprehensive portfolio of technology based marketing solutions – spanning the breadth from local community awareness to the upper reaches of the international stages. We use these tools purposefully to get your property recognized, and then sold at the highest price possible. Most people think of Sotheby’s as a high-price brand, but our motto says it all. “Luxury isn’t a price point, it is an experience”. And working with Jobson Hawkyard, you will benefit from the collective assets of both agency and agent.
Principal Realtors Kathi Jobson, Tom Hawkyard and Amber Forteir bring a technology-enabled action plan to help fulfill each client’s personal real estate vision.
Let us help you with yours!
Pictured: Left to Right: Kathi Jobson and Tom Hawkyard
What People Says?
Response: from the owner6 months ago Thank you so much Upendra for the wonderful endorsement. Working with and helping your beautiful family find the perfect home was special. Truly a pleasure and getting to know you and Sweta was the best part. I'm always here to help with any real estate needs.
It took us a year to do the necessary work in advance of the actual listing and Kathi hung in there with us the whole time. We met with her early on and relied on her advice along the way in terms of what work to do, to what extent and similar concerns. As we made our way through the early days of the Covid-19 restrictions Kathi assured us we’d be able to continue and she was right. A few months later when we were ready to list Kathi was ready to get to work doing the necessary research and recommending a price range. The home sold quickly, at a good price and under good terms so, obviously, we’re very happy with the result.
Additionally, because our family has a longstanding personal relationship with Shriners Hospital for Children - Northern California we were very happy that Kathi supports the hospital by donating a portion of her commission through the Realtors Who Shrine group. I’m not sure how commonly agents donate a portion of their commission to anyone but in this case we’re very glad to be a part of it. I’m happy to recommend Kathi to anyone considering buying or selling a home.